TY - BOOK AU - Civitello,Linda TI - Baking powder wars: the cutthroat food fight that revolutionized cooking T2 - Heartland foodways SN - 9780252082597 (pbk. : alk. paper) : AV - HD9330.B23 U525 2017 U1 - 338.4/766468 23 PY - 2017///] CY - Urbana PB - University of Illinois Press KW - Baking powder KW - United States KW - History KW - Economic aspects KW - COOKING / History KW - bisacsh KW - HISTORY / United States / 19th Century KW - HISTORY / United States / 20th Century N1 - Includes bibliographical references and index; Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins: corporate cookbooks, 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century ER -