Principles of marketing / (Record no. 809)

MARC details
000 -LEADER
fixed length control field 03426cam a2200397 i 4500
001 - CONTROL NUMBER
control field 954203453
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260311011711.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160727s2018 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016022842
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780134492513
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013449251X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCF
-- BTCTA
-- BDX
-- YDX
-- OCLCO
-- QCL
-- OCLCO
-- NRC
-- OCLCQ
-- P4A
-- OCLCA
-- CHVBK
-- UtOrBLW
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement Seventeenth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [Hoboken] :
Name of producer, publisher, distributor, manufacturer Pearson Higher Education,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 707 pages ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
490 1# - SERIES STATEMENT
Series statement Always Learning.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Defining marketing and the marketing process -- Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- driven strategy and mix.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 2. Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 3. Designing a customer value-drive strategy and mix -- Customer value-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 4. Extending marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics -- appendix 1. Marketing plans -- appendix 2. Marketing by the numbers -- appendix 3. Careers in marketing.
520 ## - SUMMARY, ETC.
Summary, etc. "In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities."--Publisher's description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Always learning.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Textbook — High Demand
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Adult Non-Fiction Learning Library Learning Library 03/11/2026 49 224.00   TXTBK 658.8 Kot 78731000550406 03/11/2026 224.00 03/11/2026 Textbook — High Demand